So you have realized that simply having a web-site isn’t going to automatically ensure you visitors to your web site. On the subject of online traffic there’s no “Field of Dreams”. It is possible to “build it” but “they will not come”. The world’s most costly and beautiful website is completely worthless if there is no visitors to that website.You never build a hotel in the center of the desert. Well,unless, you’ve mob connections and your name is Bugsy Siegel.
How does one get traffic to your web site if your a local small business? Well, it starts with being familiar with where and how your clients are searching for products and suppliers. Just a few short years ago if you were trying to find an air conditioning contractor you’d take out the local yellow pages and begin your search. However with the growth and popularity of the internet the whole economic climate has changed within a few short years.Currently, if you lived in Atlanta and wanted an Air conditioning repair service, you wouldn’t go to the phonebook, but rather to the internet and use an internet search engine to search for “AC repair atlanta”. This particular search would bring up an index of Search results Pages (SERP’s). The SERP’s will usually supply you with numerous pages of results with about 10 results per page. For instance whenever you do a search for “AC repair Atlanta” on the Search engine you get around 13,000,000 results. Even so the search engine only shows you 10 of the results on the 1st page, then 10 more for the 2nd page and so on and so forth.
Which means that, if your an AC service provider, and your customers are searching for area businesses on the net, the question is, can your web site display in the search listings every time a shopper types in “AC maintenance atlanta”? Also, every bit as crucial as showing up in the SERP’s is what location you have in those 13,000,000 results. If you’re at the bottom of that listing no one is going to scroll through millions or even hundreds of results. Studies tell us that 85% of individuals click on a listing they will find on the first page of the SERP’s and the other 15% is shared by the Second and Third pages of results. And so, should you show up on page 1,2 or 3 you’re “in business”. In the event you display on page Four or lower you will be “out of business”.
So the key to increasing web site traffic is being found by your potential prospects within the top three pages of the search engines and ideally in the top page of the search results.
Alright, so now the big question. How can you get your website listed in the top of the search engines? The answer to this question can be easy or complicated. The easy response is to hire a Search Engine Optimization specialist. This Search engine optimization professional will work with you to evaluate your web site as well as your overall competition to produce an approach which will rank your site in the top of the search engines. A good SEO professional is capable of having you ranking competitively inside of 30 – 120 days dependant on the competition for your search phrases. The fee for Search engine optimization services vary from $100 – to tens of thousands of dollars again depending upon the competitive dynamics of one’s company. Most small community businesses will need to plan on budgeting between $200 – $500 per month for the services of an good SEO specialist. Compared to the price of yellow page advertising as well as other kinds of advertising, SEO services and the traffic that comes from having top page website listings may be the wisest promotion dollars a small business can pay out.
The complicated answer is to begin with finding out how Search engine ranking works. If you’re a small business and you’ve got more time than money to market your business then you’re going to need to know the particulars of SEO. There are many steps you can take to your web-site which will increase your sites capacity to rank. Easy things such as having the proper words or keywords as part of your content to the proper use of meta tags within the scope of the ordinary guy if you have the time to devote to it. To learn more about Search engine optimization I would suggest the book “The Art of SEO” that’s readily available through Amazon. Google webmaster tools is another great place to start your training. Just search “Google webmaster tools” and you should find a ton of info to get you started.
This article is made available from Lionheart.net a Tampa Search engine optimization firm and Tampa Website Design. If we may be of any assistance with web site design, online marketing or Search engine optimization please visit Lionheart.net or give us a call at 813-571-3919.
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